About
Edward Coleridge Smith
Founder, DomainDash
Saturday afternoon, kids in the sea, phone buzzes. “Hey, just noticed the site's throwing a big security warning?” Let's Encrypt auto-renewal had failed silently — no email, no alert, nothing, and the first warning came from the client. Their site is a medical certification platform I built and maintain, and they happened to be starting an exam session using it that morning. Pretty bad time to start throwing scary browser warnings.
I didn't have my laptop with me and I was a couple of hours from home, so I ended up sitting on a bench renewing the SSL cert through Laravel Forge on my phone, kids running over every few minutes to ask why I wasn't playing with them. Lucky I got it to work at all.
I run a small consultancy and manage a handful of client websites, and that wasn't the first time something like this had happened. It was just the one that finally made me think: I don't really want to keep doing early-morning checks on every site to make sure nothing's quietly broken overnight. I'd rather have something watching them so I don't have to, and pinging me before the client notices.
So I built DomainDash, an idea I'd had in my head since 2022. It checks uptime, SSL expiry, DNS changes, and domain registration across every site you manage, and tells you in plain English — Healthy, Slow, Down — instead of “TLS handshake failure” or “HTTP 503”. You can forward an alert straight to a non-technical client and they'll actually understand what's going on.
Outside DomainDash, I've been building web and mobile applications for UK businesses for over a decade across the full stack — mostly Laravel, Vue, React Native, and more recently Rust. I also run Redactr (PDF redaction for developers) and ECS Software Consulting alongside DomainDash.